Viktor and Rolf

Brand and Innovation

Debrief

Formulating a future scenario for the year 2028, translate this scenario into a futureproof product.

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Future scenario

Technology will be part of our body except our feelings.

Those feelings and emotions will remain in tact. 

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Idea

We are making a perfume that captures the emotions of the person that is passing by and translate those emotions into a personalized scent and perfume bottle shape. 

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Result

A interactive perfume bottle that reforming its shape.